Marketing and Technology

Tech trends in marketing, market disruption, and the use blockchain and AI in marketing campaigns.

7 Strategies to Stay in Touch

7 Strategies to Stay in Touch

Constant connection with friends, family and business associates is not the big chore we make it out to be.

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What Is the Real Impact of Social Media?

What Is the Real Impact of Social Media?

How and to what extent the impact of social media can be felt by individuals and social groups.

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5 Analytics Tools to Supercharge Your Marketing Strategy

5 Analytics Tools to Supercharge Your Marketing Strategy

Fortunately, in today's digital age, it's easier than ever to analyze your data for the goals you set. Here's where to start.

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Get your 2 cents worth: Marketing on a budget – Marketing And Growth Hacking

Get your 2 cents worth: Marketing on a budget – Marketing And Growth Hacking

Entrepreneurs market their businesses to attract customers and maintain cash flow. Ideally, business owners would like to reach out to…

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Key Marketing Trends For B2C Companies In 2018

Key Marketing Trends For B2C Companies In 2018

How well do you know your audience?

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Why the Old Marketing Funnel is Broken

Why the Old Marketing Funnel is Broken

The good old fashioned marketing funnel doesn’t have the relevance it used to. It has been replaced by something much more complex and messy.

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AI in Marketing: 4 Crazy Myths You Need To Stop Believing

AI in Marketing: 4 Crazy Myths You Need To Stop Believing

Artificial intelligence will empower marketers, not replace them.

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Six Underrated Ways For Startups To Curate Great Content by @TheCoolestCool

Six Underrated Ways For Startups To Curate Great Content by @TheCoolestCool

One of the keys to great content marketing is the ability to curate great content. Here's six underrated ways to do it, shared by Ross Simmonds.

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Marketing Driven Disruption – Francisco Santolo – Medium

Marketing Driven Disruption – Francisco Santolo – Medium

What I find inspiring about Business is its immense potential to transform things, to change realities.

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5 Easy Ways You Can Turn B2B Marketing into Success

5 Easy Ways You Can Turn B2B Marketing into Success

Here are the top five B2B marketing strategies that you can use to increase leads, return on investment (ROI) and, most importantly, sales.

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Marketers: Here’s what your job will look like in a blockchain world

Marketers: Here’s what your job will look like in a blockchain world

General Stanley McChrystal was responsible for the U.S. Army in Iraq and Afghanistan. In his book Team of Teams, he talks about the rude awakening he had when he saw how disadvantaged his centraliz…

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6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

Don't miss out on sales by not following this advice.

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How Technology Will Continue to Refine People-Based Marketing

How Technology Will Continue to Refine People-Based Marketing

AI and machine learning will hone the consumer targeting process.

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RiverbedVoice: Digital Or Bust: Today's New Business Reality

RiverbedVoice: Digital Or Bust: Today's New Business Reality

In today’s digital age, things move faster than ever and businesses are agile.

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Enterprise IoT: Business uses for RFID technology

Enterprise IoT: Business uses for RFID technology

RFID devices can help track inventory, improve efficiency of healthcare and enhance services for premium customers in the hospitality industry.

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Opinion | How to Make A.I. That’s Good for People

Opinion | How to Make A.I. That’s Good for People

Nothing is “artificial” about this technology. It is made by us, for us.

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Machines Can’t Dream | by Bill McDermott

Machines Can’t Dream | by Bill McDermott

The scale of AI’s impact is hotly debated, and often boils down to a single question: Could machines replace us? But, rather than obsess over a dystopian future, government, business, and education leaders should work together to minimize the adverse consequences for humans of the robots we do deploy.

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The CIO's Guide to Quantum Computing - Smarter With Gartner

The CIO's Guide to Quantum Computing - Smarter With Gartner

CIOs need to understand the disruptive power of quantum computing and potential applications in AI, machine learning, and data science.

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AI Marketing: It's All About Timing | Emarsys

AI Marketing: It's All About Timing | Emarsys

AI marketing is starting to become an integral part of marketers' lives. Read more about the right timing for AI marketing.

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5 Exciting Machine Learning Use Cases in Business | IoT For All

5 Exciting Machine Learning Use Cases in Business | IoT For All

The combination of big data and machine learning can unlock the value of data you already have to gain a competitive edge for your business.

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